Cloudfields - Business Design + StrategyTo Do, or not to Do — what’s the question?Not long ago, I was having a conversation with a client about growing their studio and what it meant for this person in terms of both…4 min read·Apr 6, 2023----
Cloudfields - Business Design + StrategyWhen Creativity is Not EnoughA client once told me that architects leave university with the unerring belief that their strengths lie in their creativity and…6 min read·Sep 4, 2022----
Cloudfields - Business Design + StrategyHow to Run a Design Business: Do You Stick or Twist?Many years ago, at a previous practice, one of my co-directors and I traversed from Shoreditch to Marylebone to scope out a potential new…6 min read·Aug 22, 2022----
Cloudfields - Business Design + StrategyHow to Price Creative WorkMoney is awkward. No one likes to talk about it, especially if you’re a creative or an artist; it can leave a bad taste in your mouth when…3 min read·Jan 28, 2021----
Cloudfields - Business Design + StrategySaying ‘No’ and Why it MattersSome time ago I was asked to give a short talk at an RIBA London Festival of Architecture event about how to establish boundaries with…4 min read·Jan 5, 2021----
Cloudfields - Business Design + StrategyGetting to the WhyHere we are, December already. Isn’t it really, like, Thursday, March 386th? 2020 has been the Groundhog Day none of us could have…6 min read·Jan 5, 2021----
Cloudfields - Business Design + StrategyBusiness Acumen + Creative IndustriesA friend of mine told me recently that architects leave school with the unerring belief that their strengths lie in their creativity and…3 min read·Jan 5, 2021----